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commercial roofing outreach, chat here: Commercial Roofing Email
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spintax to every template before launching. Preview each variation to make sure nothing looks broken.
Each template below follows the 3-email framework : Email 1 delivers personalization + offer + CTA, Email 2 follows up on the offer, and Email 3 adds social proof.
Template A — Roof tune-up program Show Email 1 — Tune-up offer
Hi firstName, We just wrapped up a project near street and noticed your building. We’re scheduling roof tune-ups at our expense for select commercial buildings this month, and yours is a great fit. Here is what’s included:
Minor maintenance like drain cleaning and seam sealing
Full 12-point roof inspection with a written condition report
Photo summary of your roof’s current condition
No-obligation repair estimate (if needed)
Would you like me to schedule street for a visit? signaturefirstName, did you get my last email?We’re only taking on a few more buildings for this program. Want me to hold a spot for street? signature
Show Email 3 — Social proof
firstName,We’ve been working on a few commercial roof projects lately: Want me to take a quick look at street for potential savings? signatureTemplate B — Free roof inspection Show Email 1 — 15-point inspection
Hi firstName, I’m reaching out about your building at address. We’re offering a complimentary 15-point roof inspection report for select commercial properties
this month. The report includes:
Drone & on-roof photos
Condition grade and remaining service life estimate
Priority repair recommendations ranked by urgency
Would you like me to reserve an inspection slot for address? signatureShow Email 2 — Quick bump
firstName, just circling back on the 15-point inspection offer.We only have a handful of inspection slots left this month. Should I hold one for address? signature
Show Email 3 — Social proof
We recently completed an inspection for a similar commercial building in city and caught an issue that saved them a costly emergency repair. Want me to set up the same report for address? signature
Template C — Energy efficiency / cool roofs firstName, quick one — have you looked at cool roof options for property? We’re seeing measurable
energy savings on similar buildings.Worth a quick look? signature
Similar sites in city cut peak cooling load 10–15% after maintenance + coating. Want me to send over the details? signature
Show Email 3 — Offer value
We put together a short checklist we use to assess coating feasibility for commercial buildings. Want me to run through it for property? signature
