# Cold Email Outreach System

## Docs

- [Best practices](https://docs.leads.roofera.ai/campaigns/best-practices.md): Proven guidelines for sequences, copy, offers, and spintax in commercial roofing outreach.
- [Email anatomy](https://docs.leads.roofera.ai/campaigns/email-anatomy.md): Breakdown of personalization, offer, and CTA — plus spintax, length targets, and the 3-email framework.
- [Overview](https://docs.leads.roofera.ai/campaigns/index.md): Plan, write, and launch commercial roofing cold email sequences that get replies.
- [Launch & scaling](https://docs.leads.roofera.ai/campaigns/launch-and-scaling.md): How to launch sequences safely and scale volume without hurting deliverability.
- [Sequence templates](https://docs.leads.roofera.ai/campaigns/sequence-templates.md): Plug-and-play 3-email sequence drafts for commercial roofing outreach.
- [Subject lines](https://docs.leads.roofera.ai/campaigns/subject-lines.md): Battle‑tested subject line patterns to A/B test across audiences.
- [Fix — Email problems](https://docs.leads.roofera.ai/fix/email-problems.md): Quick fixes for send failures, high bounces, or spam placement.
- [Fix — Performance problems](https://docs.leads.roofera.ai/fix/performance-problems.md): Improve low opens, low replies, and routing issues.
- [Overview](https://docs.leads.roofera.ai/index.md): Follow four simple steps to launch your outreach.
- [Daily checklist](https://docs.leads.roofera.ai/run/daily-checklist.md): A 5‑minute routine to keep sending safe and leads flowing.
- [Weekly tune‑up](https://docs.leads.roofera.ai/run/weekly-tuneup.md): A 15‑minute routine to improve deliverability and results.
- [Step 1 — Email setup](https://docs.leads.roofera.ai/setup/email-setup.md): Buy lookalike domains, create inboxes, and add SPF/DKIM/DMARC.
- [Step 2 — Instantly setup](https://docs.leads.roofera.ai/setup/instantly-setup.md): Connect inboxes, warm accounts, build sequences, and prepare to launch.
- [Step 4 — Launch](https://docs.leads.roofera.ai/setup/launch.md): Turn on sequences safely and confirm replies route to sales.
- [Step 3 — Leads & Airtable](https://docs.leads.roofera.ai/setup/leads-airtable.md): Add Reonomy URLs, scrape properties, validate emails, and upload to campaigns.

## Optional

- [Custom GPT](https://chatgpt.com/g/g-68d6b379b2908191ac1d4f5cc022bb2f-cold-email-for-commercial-roofing)