Launch schedule
- Day 1: 5 cold emails/day
- Day 5: 10/day
- Day 10: 15/day
- Day 15: 20/day
- Day 20: 25 cold + 25 warmup = 50/day
Rules
- Never exceed 50/day/account
- Increase gradually; only scale if open rate healthy and warmup ≥ 98%
- If results dip → pause cold for 1–2 weeks and run warmup only
- Add new domains/accounts to scale beyond 50/day
Campaigns scheduled during business hours; caps configured; variants set.
Pre‑flight checklist (before launch)
- ✅ SPF, DKIM, DMARC passing
- ✅ Inboxes warmed ≥ 2 weeks (prefer 3–4)
- ✅ Lead list verified (bounces < 2%)
- ✅ Tracking domain owned and warmed (if using tracking)
- ✅ Sending domains point to a real website
Daily volumes and ratios
- Keep ~50 total emails per account/day (includes warmup)
- Start 25 cold + 25 warmup
- Adjust ratio based on deliverability:
- If performance drops → 15 cold / 35 warmup or pause cold for 1–2 weeks
- If strong → 30 cold / 20 warmup and reassess
Deliverability guardrails
Do this
- Plain‑text emails; avoid images and links in Email 1
- Rotate inboxes; keep 3–5 inboxes per domain
- Disable open tracking; focus on replies and meetings
- Use light spintax to vary phrasing (avoid heavy templating)
- Run frequent checks with tools like Glockapps
Avoid this
- Spam trigger words and emoji spam
- Over‑sending (> 50/day/account)
- Unverified lists (bounces ≥ 3%)
- Copy‑pasted rich text with hidden HTML
Metrics to monitor
- Reply rate, positive replies, meetings booked, revenue
- Bounce rate < 2%
- Warmup health ≥ 98%