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1

Rotate copy

  • Swap in a fresh subject or opening line
  • Keep one control version for A/B tests
    At least one variant updated this week.
2

Prune lists

  • Remove bounces and long-term non-openers
  • Keep bounce rate < 3%
    List size reduced; quality improved.
3

Ramp limits slightly

  • Increase daily caps modestly if all green - Never more than a small weekly increment
    Large jumps risk spam placement.
    Caps increased safely with no errors.
4

Review A/B results

  • Keep winners; replace losers
    Winning variant remains active.
5

Add new leads

  • Import fresh Reonomy/CSV lists - Validate with NeverBounce
    New Valid prospects appear in the right campaigns.
6

Glance at DMARC reports

  • Confirm no widespread failures
    No anomalies found.