Low open rate
Low open rate
- Test a new subject line (keep one control)
- Send during business hours for your timezone
- Reduce daily caps; warm reputation
Open rate rises week over week.
Low reply rate
Low reply rate
- Shorten the body; ask one clear question - Add one-line personalization to line 1 - Extend
sequence with one extra follow-up
Reply rate improves vs. prior week.
Routing issues (missing/late handoffs)
Routing issues (missing/late handoffs)
- Re-test forwarding rule from an external email
- Verify Instantly → CRM/Airtable sync is on
- Add a backup catch-all route
Test replies appear in sales inbox within 1 minute.
Pause rules
- Pause any campaign with bounce rate ≥ 3%
- Pause campaigns if opens drop > 50% day-over-day