> ## Documentation Index
> Fetch the complete documentation index at: https://docs.leads.roofera.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Fix — Performance problems

> Improve low opens, low replies, and routing issues.

<AccordionGroup>
  <Accordion title="Low open rate">
    * Test a new subject line (keep one control)
    * Send during business hours for your timezone
    * Reduce daily caps; warm reputation
      <Check>Open rate rises week over week.</Check>
  </Accordion>

  <Accordion title="Low reply rate">
    * Shorten the body; ask one clear question - Add one-line personalization to line 1 - Extend
      sequence with one extra follow-up
      <Check>Reply rate improves vs. prior week.</Check>
  </Accordion>

  <Accordion title="Routing issues (missing/late handoffs)">
    * Re-test forwarding rule from an external email
    * Verify Instantly → CRM/Airtable sync is on
    * Add a backup catch-all route
      <Check>Test replies appear in sales inbox within 1 minute.</Check>
  </Accordion>
</AccordionGroup>

## Pause rules

* Pause any campaign with bounce rate ≥ 3%
* Pause campaigns if opens drop > 50% day-over-day