> ## Documentation Index
> Fetch the complete documentation index at: https://docs.leads.roofera.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Launch & scaling

> How to launch sequences safely and scale volume without hurting deliverability.

## Launch schedule

* Day 1: 5 cold emails/day
* Day 5: 10/day
* Day 10: 15/day
* Day 15: 20/day
* Day 20: 25 cold + 25 warmup = 50/day

## Rules

1. Never exceed 50/day/account
2. Increase gradually; only scale if open rate healthy and warmup ≥ 98%
3. If results dip → pause cold for 1–2 weeks and run warmup only
4. Add new domains/accounts to scale beyond 50/day

<Check>Campaigns scheduled during business hours; caps configured; variants set.</Check>

***

## Pre‑flight checklist (before launch)

* ✅ SPF, DKIM, DMARC passing
* ✅ Inboxes warmed ≥ 2 weeks (prefer 3–4)
* ✅ Lead list verified (bounces \< 2%)
* ✅ Tracking domain owned and warmed (if using tracking)
* ✅ Sending domains point to a real website

## Daily volumes and ratios

* Keep \~50 total emails per account/day (includes warmup)
* Start 25 cold + 25 warmup
* Adjust ratio based on deliverability:
  * If performance drops → 15 cold / 35 warmup or pause cold for 1–2 weeks
  * If strong → 30 cold / 20 warmup and reassess

***

## Deliverability guardrails

### Do this

* Plain‑text emails; avoid images and links in Email 1
* Rotate inboxes; keep 3–5 inboxes per domain
* Disable open tracking; focus on replies and meetings
* Use spintax to generate different variations of each email — the syntax is `{{RANDOM | option1 | option2 | option3}}`. This randomly selects one option per recipient, helping avoid spam filters. Always preview your emails to test spintax before launching. See the [full spintax guide](/campaigns/email-anatomy#spintax) for details
* Run frequent checks with tools like Glockapps

### Avoid this

* Spam trigger words and emoji spam
* Over‑sending (> 50/day/account)
* Unverified lists (bounces ≥ 3%)
* Copy‑pasted rich text with hidden HTML

### Metrics to monitor

* Reply rate, positive replies, meetings booked, revenue
* Bounce rate \< 2%
* Warmup health ≥ 98%