> ## Documentation Index
> Fetch the complete documentation index at: https://docs.leads.roofera.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Plan, write, and launch commercial roofing cold email sequences that get replies.

## Overview

Use this section to create high-performing campaigns for commercial property owners, facility managers, and decision‑makers. You will plan an offer, write short plain‑text emails, configure A/B tests in Instantly, and scale safely without hurting deliverability.

<Tip>Your offer is the most important driver of results. Make it feel like a free deliverable people would normally pay for. Keep it short, plain‑text, and personal.</Tip>

<Steps>
  <Step title="Define your offer and ideal contacts">
    * Pick one clear outcome (inspection, maintenance plan, leak prevention, energy savings)
    * Target decision‑makers (owner, asset manager, facilities, property manager)
      <Check>You can describe your offer in one sentence for one persona.</Check>
  </Step>

  <Step title="Draft a 3-email sequence">
    * Aim for about 50 words per email
    * Use a single yes-or-no CTA per email
    * No links or images in Email 1
    * Apply spintax to vary phrasing across recipients
      <Check>Sequence is plain‑text, 3 emails max, with one yes-or-no CTA per email.</Check>
  </Step>

  <Step title="Set up variants in Instantly">
    * A/B test subject lines and first sentences first - Limit to one variable per test - Send only
      during business hours in recipient time zones
      <Warning>Do not enable open tracking; it harms deliverability.</Warning>
  </Step>

  <Step title="QA and launch">
    * Proofread for spam words and hidden formatting
    * Verify sending caps and warmup health for all inboxes
    * Send a live test to yourself and one colleague
      <Check>All tests pass; sequence status is scheduled.</Check>
  </Step>
</Steps>

## What to build next

* Read the anatomy of an effective cold email
* Pick subject lines and first sentences to test
* Use the example sequence templates as a starting point
* Follow the checklist for volumes and safe launch
* Review deliverability guardrails and troubleshooting

<AccordionGroup>
  <Accordion title="KPIs to track">
    - Reply rate ≥ 5–10%
    - Positive replies ≥ 2–4%
    - Bounce rate \< 2%
    - Meetings booked grows week over week
  </Accordion>

  <Accordion title="When to pause">
    * Bounce rate ≥ 3%
    * Multiple inboxes land in spam simultaneously
    * Warmup health falls below 98%
  </Accordion>
</AccordionGroup>